The beginning was in 1948, when the father, Muhammad Abdullah al-Fedah, may God have mercy on him, opened a small shop in the city of Al-Zubayr
Where he moved with his grandfather at the beginning of the nineteenth century, the case of many of the Najdi families who had been displaced to Al-Zubayr as a result of drought and famines that were at that time in the Najd region
- When the father died, may God have mercy on him, in 1967, the whole family returned to the Kingdom of Saudi Arabia, specifically Riyadh, and with it the commercial activity moved.
- In the year 1969, the eldest son, Abdullah Muhammad Al-Feda, established Al-Feda Trading Est. It was a small store in Al-Khazzan Street in the city of Riyadh, under his administration and supervision, assisted by his young brothers.
- The volume of business increased, the older brothers and the business diversified, and accordingly the simple store turned into a luxurious showroom and developed commercial relations with suppliers.
Then he adopts advanced business ideas such as restructuring and reorganization
A new joint-venture company established under the name of Al-Fada Group for Contracting includes all brothers Abdullah, Majid, Adel, Adnan and Hamid as members of the board headed by the older brother Abdullah. The council takes charge of preparing the group’s policies and supervising their implementation
Brother Majed expressed his desire to start his own business, and he had that. The founding contract and the registry were modified according to the regulations in force.
Thus business expansion continued and new major exhibitions of the group were opened in Jeddah, Dammam, Buraydah and branches in other regions ... It also established modern warehouses and secured all means of transportation to ensure high-quality services to customers and ensure good distribution.
Objectives: The group should include the following:
- Satisfy customer needs and desires
Ensuring the quality of the goods and services
- After-sales services continue at the highest levels
Always have competitive and reasonable prices
Presenting all that is new and developing the existing ones
- Always maintain and start good relationships with customers and suppliers
