The first jewelry began its work in the city of Riyadh in 1419 AH, 1998 AD. She started selling a number of luxury brands to the Saudi market, and soon became the sole agent of many major jewelry and watch brands in the central and western regions, such as Patek Philippe, Breitling, etc. The generation took over and began expanding the company's brand portfolio, while maintaining excellent relationships with its customers; On the basis of mutual trust and respect.